Yente the Matchmaker
When people ask me what a qualified franchise consultant does, I often put it this way: “We are matchmakers–like the character Yente in the musical Fiddler on the Roof.” Of course, Tevye the Milkman’s three daughters all married for love, which, as we all know, may or may not work out. Most people want more certainty when it comes to buying a franchise and finding them the right one involves both a bottom line business evaluation and a personal one. This matchmaking can be a fairly complex process. Yente did a lot of work but never earned a commission from Tevye. There are a lot of moving parts that have to be aligned and balanced: client’s temperament, skills, interest, level of risk tolerance, financial goals and resources, AND the degree of family (spouse) support PLUS the industry trends, short to long-term earning potential of particular business models & their future resale value. IF any major piece is missing or does not fit properly, the match will not be consummated. No point in buying a lemon and then trying to make lemonade. Seek the Golden Apple–or at least one that is crisp & juicy.. Sometimes I think Yente had an easier task.
Jack Kuykendall www.Franchiseguidepost.com Office 909 980 0698 E-mail: jackkuykendal@msn.com